Trust Me I'm Lying: Confessions of a Media Manipulator by Ryan Holiday (English)

Description: Trust Me I'm Lying by Ryan Holiday Exposing the truth behind fake news - and how to spot the real from the fake. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But its not new - youve seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you dont know is that someone is responsible for all this. Usually, someone like Ryan Holiday.Ryan is a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can.In todays culture...1) Blogs like Breitbart, Buzzfeed and the Huffington Post drive the media agenda.2) Bloggers are slaves to money, technology, and deadlines.3) Manipulators wield these levers to shape everything you read, see and watch - online and off.Why is he revealing the secrets of his trade? Because he is tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. After recent events, hes pulling back the curtain because he doesnt want anyone else to get blindsided. Holiday will explain exactly how the media really works. What you choose to do with this information is up to you. Author Biography Ryan Holiday is a bestselling author and media strategist. After dropping out of college at nineteen to apprentice under Robert Greene, author of The 48 Laws of Power, he went on to become the director of marketing for American Apparel. He is the author of six books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic and Perennial Seller. Review Holiday is part Machiavelli, part Ogilvy, and all results -- Tim Ferriss * The 4-Hour Workweek *Essential reading for anyone concerned with the current health of our digital media. -- Andrew Keen, TechCrunchRyan Holidays brilliant expose of the unreality of the Internet should be required reading for every thinker in America. -- Edward Jay Epstein, author * The Big Picture *This is an astonishing book. ... Many of these stories are chilling. -- Gillian Tett * Financial Times *Provides valuable food for thought regarding how we receive - and perceive -information. * New York Post *Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality. * Kirkus Reviews *His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holidays informative, timely, and provocative advice. * Publishers Weekly *The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name. -- Tucker MaxBehind my reputation as a marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone. -- Dov Charney, CEO and founder, American ApparelThis book will make online media giants very, very uncomfortable. -- Drew Curtis, founder, Fark.com[Like] Upton Sinclair on the blogosphere. -- Tyler Cowen, MarginalRevolution.com Promotional The book that predicted fake news, revised and updated for these terrifying times Long Description In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But its not new - youve seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you dont know is that someone is responsible for all this. Usually, someone like Ryan Holiday. Ryan is a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can. In todays culture... 1) Blogs like Breitbart, Buzzfeed and the Huffington Post drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch - online and off. Why is he revealing the secrets of his trade? Because he is tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. After recent events, hes pulling back the curtain because he doesnt want anyone else to get blindsided. Holiday will explain exactly how the media really works. What you choose to do with this information is up to you. Review Text Holiday is part Machiavelli, part Ogilvy, and all results Promotional "Headline" The book that predicted fake news, revised and updated for these terrifying times Author Comments Timely and relevant: there is lots of interest in fake news, but little idea of how it actually gets made - this book reveals the process behind the stories that fool you Details ISBN1788160061 Author Ryan Holiday Pages 400 Publisher Profile Books Ltd Language English Year 2018 ISBN-10 1788160061 ISBN-13 9781788160063 Format Paperback Publication Date 2018-02-01 Imprint Profile Books Ltd Subtitle Confessions of a Media Manipulator Place of Publication London Country of Publication United Kingdom Translated from English DEWEY 659.202856752 Short Title Trust Me Im Lying UK Release Date 2018-02-01 AU Release Date 2018-02-01 Edition Description Main Alternative 9781782834236 Audience Tertiary & Higher Education NZ Release Date 2018-03-27 We've got this At The Nile, if you're looking for it, we've got it. 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