Description: About this Item The item is a book Hardback The Title is Strategic Brand Management in Higher Education Condition New Other Comments Edition Number - 0001. Pages Count - 294. Binding type - Hardcover. Content Language - English Category - BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Advertising & Promotion BUSINESS & ECONOMICS / Consumer Behavior Product Description - University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing 'internationalization' of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand. This book is unique in providing a composite overview of strategy, planning, and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions. Expert contributors from research and practice provide relevant and varying perspectives allowing readers to access information on international trends, theory, and practices about branding in higher education. Readers are exposed to the critical elements of strategic brand management, gain insights into the planning process of higher education branding, and gain a solid understanding of the emerging research area of branding concepts in higher education. Advanced students, and researchers will find this book a unique resource and it will also be of interest to brand practitioners in both education and public sector markets. We Use Stock Images Because we have over 2 million items for sale we have to use stock images, this listing does not include the actual image of the item for sale. The purchase of this specific item is made with the understanding that the image shown in this listing is a stock image and not the actual item for sale. For example: some of our stock images include stickers, labels, price tags, hyper stickers, obi's, promotional messages, signatures and or writing which may not be available in the actual item. When possible we will add details of the items we are selling to help buyers know what is included in the item for sale. The details are provided automatically from our central master database and can sometimes be wrong. Books are released in many editions and variations, such as standard edition, re-issue, not for sale, promotional, special edition, limited edition, and many other editions and versions. The Book you receive could be any of these editions or variations. If you are looking for a specific edition or version please contact us to verify what we are selling. Gift IdeasThis is a great Christmas gift idea. Hours of ServiceWe have many warehouses, some of the warehouses process orders seven days a week, but the Administration Support Staff are located at a head office location, outside of the warehouses, and typically work only Monday to Friday. Location ID 9000z iHaveit SKU ID 166312935
Price: 212.09 USD
Location: US
End Time: 2025-02-12T09:18:52.000Z
Shipping Cost: 5.25 USD
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Fiction/Non-Fiction: Non-Fiction
Genre/Subject: BUSINESS & ECONOMICS / General
Narrator/Voice Actors: NA
Length: 233.93
Running Time: NA
Features: NA
Age Level: NA
Modified Item: NA
Modification Description: NA
Title: Strategic Brand Management in Higher Education
Signed: NA
Inscribed: NA
Personalized: NA
California Prop 65 Warning: NA
Weight: 0.59
Number of Pages: 312 Pages
Publication Name: Strategic Brand Management in Higher Education
Language: English
Publisher: Routledge
Publication Year: 2019
Subject: Public Relations, General, Higher, Nonprofit Organizations & Charities / Marketing & Communications, Philosophy, Theory & Social Aspects, Marketing / Research
Type: Textbook
Author: Bang Nguyen, Jane Hemsley-Brown, T. C Melewar
Item Length: 9.2 in
Subject Area: Education, Business & Economics
Item Width: 6.2 in
Series: Routledge Studies in Marketing Ser.
Format: Hardcover
