Description: Strategic Brand Management in Higher Education, Hardcover by Nguyen, Bang (EDT); Melewar, T. C. (EDT); Hemsley-Brown, Jane (EDT), ISBN 0367139421, ISBN-13 9780367139421, Like New Used, Free shipping in the US
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.
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Book Title: Strategic Brand Management in Higher Education
Number of Pages: 312 Pages
Language: English
Publication Name: Strategic Brand Management in Higher Education
Publisher: Routledge
Subject: Public Relations, General, Higher, Nonprofit Organizations & Charities / Marketing & Communications, Philosophy, Theory & Social Aspects, Marketing / Research
Publication Year: 2019
Type: Textbook
Subject Area: Education, Business & Economics
Item Length: 9.2 in
Author: Bang Nguyen, Jane Hemsley-Brown, T. C Melewar
Series: Routledge Studies in Marketing Ser.
Item Width: 6.2 in
Format: Hardcover
