Description: Removing the Emperor's Clothes by Simon Chapman, Becky Freeman From December 2012, Australia became the first nation in the world to require all tobacco products to be sold in standard ???plain??? packs under the leadership of the then Health Minister Nicola Roxo FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Removing the Emperors Clothes: Australia and Tobacco Plain Packaging sets out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. It examines the history of the idea, the tobacco industrys frantic efforts to derail it, and the early evidence for its impact; also giving tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow. Author Biography Simon Chapman is emeritus professor of public health at the University of Sydney. Becky Freeman is a senior lecturer in public health at the University of Sydney. Table of Contents ForewordAbbreviationsIntroductionAcknowledgments1. Early advocacy for plain packs2. Prevention on a new governments agenda3. Why the industry cares so much about packing – the silent salesman4. Tobacco industry arguments, strategies and tactics5. Plain packaging – why now? And why Australia?6. Legal challenges, massive costs7. Evaluating the impact of plain packaging 8. The future References Index Review In this book you get a great combination: a depth of policy detail ... the arms-race nature of the political battle that took place ... and Chapmans sense of humour permeating right throughout. -- Chris Picton * Croakey * Promotional In this study, Simon Chapman and Becky Freeman prove the importance of plain packaging and strike at the heart of tobacco advertising. Long Description Removing the Emperors Clothes: Australia and Tobacco Plain Packaging sets out the evidence for the importance of plain packaging in striking at the heart of what remains of tobacco advertising. It examines the history of the idea, the tobacco industrys frantic efforts to derail it, and the early evidence for its impact; also giving tools to policy makers in other countries wanting to make the best case for plain packaging and to defend it from the inevitable attacks that will follow. Review Quote "In this book you get a great combination: a depth of policy detail ... the arms-race nature of the political battle that took place ... and Chapmans sense of humour permeating right throughout." -- Chris Picton, Croakey Promotional "Headline" In this study, Simon Chapman and Becky Freeman prove the importance of plain packaging and strike at the heart of tobacco advertising . Details ISBN1743323972 Author Becky Freeman Publisher Sydney University Press Year 2014 ISBN-10 1743323972 ISBN-13 9781743323977 Format Paperback Imprint Sydney University Press Subtitle Australia and Tobacco Plain Packaging Place of Publication Sydney Country of Publication Australia Language English Short Title Removing the Emperors Clothes Pages 272 UK Release Date 2014-12-08 NZ Release Date 2014-12-08 DEWEY 362.296 Audience Professional & Vocational Publication Date 2014-12-08 Illustrations Illustrations AU Release Date 2014-12-07 We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:159921085;
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ISBN-13: 9781743323977
Book Title: Removing the Emperor's Clothes
Item Height: 210 mm
Item Width: 148 mm
Author: Becky Freeman, Simon Chapman
Publication Name: Removing the Emperor's Clothes: Australia and Tobacco Plain Packaging
Format: Paperback
Language: English
Publisher: Sydney University Press
Subject: Medicine, Healthcare System
Publication Year: 2014
Type: Textbook
Item Weight: 380 g
Number of Pages: 272 Pages