Description: QUESTIONNAIRES MARTIN BULMER SAGE Benchmarks in Social Research Methods SAGE Publications London 2004 Rare material. Navy buckram (cloth) boards, gilt cover and spine titles on maroon fields, light shelf wear, sharp. Pages near fine; few innocuous labels, stamps for University of Salford at top edge. Binds fine; hinges intact. Attractive, high quality, three-volume set; four volume set available elsewhere for over $1,000. Author of this series, Martin Bulmer, is Professor of Sociology at the University of Surrey and co-director of its Institute of Social Research. 8vo - over 7¾ - 9¾" Tall. Insured post. Questionnaires are one of the principal research tools for discovering people's thoughts, experience, attitudes and orientations to future action. Social scientists and researchers have been using questionnaires systematically for about three quarters of a century, since market research, opinion polling and survey research became a feature in both US and UK society in the 1920s and 30s. This unrivalled collection provides the most complete resource of material about questionnaires. The first volume provides an introduction to the use of questionnaires. It examines the principles of question construction, considers different types of questionnaire, principles of social measurement and the relationship between expressed attitudes, and actual social behaviour. The second volume covers the main types of questionnaire and question construction. Included here is material on question order, question wording and response alternatives. The measurement of attitudes is examined. The fourth volume, on Surveys in the World, brings together the best material on memory and recall, truth-telling issues and how respondents comprehend basic questions. The advent of the computer programmed questionnaire is examined. The collection represents a distillation of the world's best material on questions and questionnaires in social surveys.
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Location: Rapid River, Michigan
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Subject: Social Sciences
Educational Level: College Audience
Publication Year: 2004
Publication Name: Sage Publications
Subject Area: Social Research
Author: Martin Bulmer
Publisher: SAGE
Type: Reference