Description: Marketing Strategy : Based on First Principles and Data Analytics, Paperback by Palmatier, Robert W.; Sridhar, Shrihari, ISBN 1352011468, ISBN-13 9781352011463, Brand New, Free P&P in the UK Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars th exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates. Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies. New to this Edition: - Revised and updated throughout to reflect new research and industry developments, including expanded coverage of marketing, influencer marketing and social media strategies - Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion - Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry segments - Vibrant visual presentation with a new full colour design
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Book Title: Marketing Strategy : Based on First Principles and Data Analytics
Number of Pages: 350 Pages
Language: English
Publication Name: Marketing Strategy: Based on First Principles and Data Analytics
Publisher: Bloomsbury Publishing
Publication Year: 2021
Subject: Marketing
Item Height: 254 mm
Item Weight: 862 g
Type: Textbook
Author: Shrihari Sridhar, Robert W. Palmatier
Item Width: 178 mm
Format: Paperback
