Description: Marketing Analytics : Based on First Principles, Hardcover by Palmatier, Robert W.; Petersen, J. Andrew; Germann, Frank, ISBN 1352013215, ISBN-13 9781352013214, Brand New, Free shipping in the US Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a wide range of cutting edge data analytics techniques. It offers a powerful framework, organising data analysis techniques around solving four underlying marketing problems: the 'First Principles of Marketing'. In this way, it offers an action-oriented, applied approach to managing marketing complexities and issues, and a sound grounding in making effective decisions based on strong evidence. It is supported by vivid international cases and examples, and applied pedagogical features. The companion website offers comprehensive classroom instruction slides, videos including walk throughs on all the examples and methods in th, data sets, a test bank and a solution guide for instructors.
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Book Title: Marketing Analytics : Based on First Principles
Number of Pages: 432 Pages
Publication Name: Marketing Analytics : Based on First Principles
Language: English
Publisher: Bloomsbury Publishing
Subject: Marketing / General, Commerce
Publication Year: 2022
Item Height: 0.9 in
Type: Textbook
Item Weight: 31.3 Oz
Author: Robert W. Palmatier, J. Andrew Petersen, Frank Germann
Subject Area: Business & Economics
Item Length: 9.6 in
Item Width: 6.7 in
Format: Hardcover
