Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise

Description: Klout Matters: How to Engage Customers, Boost Your Digital Influence--and Raise Your Klout Score for Success by Gina Carr, Terry Brock Helps you build credibility, get more business, and increase profits with digital influence. This title shows you how to raise your Klout score and use it to your advantage. It provides step-by-step guidance that can help you rise above the online noise to stand out, build trust, and grow your business. FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description Build Credibility, Get More Business, and Increase Profits with DIGITAL INFLUENCEStrong influence translates to more business--and nothing measures influence like Klout, which has scored more than 100 million people and companies. A high Klout score has become one of the most important business assetstoday. It can mean the difference between business success and failure. It can affect your job prospects, how your customer service complaints are handled, and whether youre recognized as an expert in your industry.In Klout Matters, two of todays top social media gurus show you how to raise your Klout score and use it to your advantage. Klout Matters offers simplestrategies you can begin using right away. It provides step-by-step guidance that will help you rise above the online noise to stand out, build trust, and grow your business."Terry Brock and Gina Carr show you how to engage with customers in this fast-paced, ever-changing field. Use their proven principles to make your Klout score rise to the top." -- Harvey Mackay, #1 New York Times bestselling author of Swim with the Sharks without Being Eaten Alive"Everyone wants more impact, influence, and recognition. Buy this book and implement the ideas and strategies, so that you go from Klout to significance." -- Jeffrey Gitomer, New York Times bestselling author of The Little Red Book of Selling and 21.5 Unbreakable Laws of Selling Author Biography GINA CARR is an entrepreneur, speaker, and marketing consultant who works with thought leaders to leverage social media marketing for greater influence,profits, and success. She has an MBA from Harvard Business School.TERRY BROCK is an internationally recognized business coach in the areas of marketing and technology. He is a member of the Professional Speaker Hall of Fame. Table of Contents Acknowledgments viiForeword by Jeffrey Hayzlett ixIntroduction 1Chapter 1 What Is a Klout Score? 13Chapter 2 Who Is Using Klout, and Who ShouldCare About It? 21Chapter 3 Creating Content That Connects with Customersto Improve Your Klout Score 25Chapter 4 Does Your Klout Score Really Matter? 29Chapter 5 Should You Make an Effort to IncreaseYour Klout Score? 33Chapter 6 What About Gaming the System? 41Chapter 7 The Role of Vendors and Perks 51Chapter 8 What You Can Do When You Dont Have Timefor Social Media 69Chapter 9 Tools That Can Help You Manage Social Media 93Chapter 10 Enhance Your Social Media Presence—and Boost Your Klout Score! 99Chapter 11 Getting Started with Klout 117Chapter 12 Using Twitter to Raise Your Klout Score 123Chapter 13 Using Facebook to Raise Your Klout Score 133Chapter 14 Using LinkedIn to Raise Your Klout Score 147Chapter 15 Using Other Networks to Raise Your Klout Score 153Chapter 16 Online Collaborative Networks 159Chapter 17 Myths About Boosting Your Klout Score 165Chapter 18 What Klout Doesnt Count, but We Wish It Did! 171Chapter 19 Whom Should You Engage With? 179Chapter 20 So What Is a Thought Leader to Do? 189Appendix A Podcasts We Recommend 193Appendix B YouTube and Other Videos We Recommend 195Appendix C Blogs We Recommend 198Appendix D Resources for Building Your Business 203Notes 206Index 212 Details ISBN0071827315 Author Terry Brock Pages 240 Publisher McGraw-Hill Education - Europe Year 2013 ISBN-10 0071827315 ISBN-13 9780071827317 Format Paperback Imprint McGraw-Hill Professional Country of Publication United States DEWEY 658.403 Language English Media Book Short Title KLOUT MATTERS Subtitle How to Engage Customers, Boost Your Digital Influence : And Raise Your Klout Score for Success Series Business Books UK Release Date 2013-11-16 Publication Date 2013-11-16 AU Release Date 2013-11-16 NZ Release Date 2013-11-16 US Release Date 2013-11-16 Audience Professional & Vocational Illustrations 40 Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:76988287;

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