Description: Further DetailsTitle: Marketing AnalyticsCondition: NewDescription: All customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier’s dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies. When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement? As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue. Marketing Analytics will help you to:· Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework.· Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions.· Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging tasks: bloomsbury.pub/marketing-analytics.· Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.Author: J. Andrew Petersen, Frank Germann, Robert W. PalmatierCountry/Region of Manufacture: GBEAN: 9781352013191Format: PaperbackGenre: Business & FinanceISBN: 9781352013191ISBN-10: 1352013193Item Height: 246mmItem Length: 171mmLanguage: EnglishPublisher: Bloomsbury AcademicRelease Date: 03/24/2022Subtitle: Based on First PrinciplesRelease Year: 2022 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Marketing Analytics
Country/Region of Manufacture: GB
EAN: 9781352013191
Genre: Business & Finance
ISBN: 9781352013191
ISBN-10: 1352013193
Release Date: 03/24/2022
Release Year: 2022
Subtitle: Based on First Principles
Title: Marketing Analytics
Number of Pages: 432 Pages
Language: English
Publication Name: Marketing Analytics : Based on First Principles
Publisher: Bloomsbury Publishing
Item Height: 0.8 in
Subject: Marketing / General, Commerce
Publication Year: 2022
Type: Textbook
Item Weight: 30.3 Oz
Author: Robert W. Palmatier, J. Andrew Petersen, Frank Germann
Subject Area: Business & Economics
Item Length: 9.7 in
Item Width: 6.8 in
Format: Trade Paperback
