Description: Integrated Advertising, Promotion, and Marketing Communications by Clow & Baack Examine advertising and promotions through the lens of integrated marketing communications.The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.The fifth edition brings the material to life by incorporating professional perspectives and real-world campaign stories throughout the text. Integrated Advertising, Promotion, and Marketing Communications by Clow & Baack
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End Time: 2025-02-04T05:29:59.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Integrated Advertising, Promotion, and Marketing C
Ex Libris: No
Narrative Type: Nonfiction
Subject: Advertising, Promotion, Marketing
Custom Bundle: No
Inscribed: No
Vintage: No
Personalized: No
Intended Audience: Adults
Signed: No
Item Length: 10.9in.
Item Height: 0.2in.
Item Width: 8.5in.
Author: Kenneth E. Clow, Donald Baack
Publication Name: Integrated Advertising, Promotion, and Marketing Communications
Format: Trade Paperback
Language: English
Features: Revised
Publisher: Prentice Hall PTR
Publication Year: 2010
Type: Textbook
Item Weight: 30 Oz
Number of Pages: 464 Pages
