Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously

Description: A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that's helped hundreds of thousands become better, more confident writers. In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing. This new edition also includes: * All-new examples, tools, resources * Updated step-by-step writing framework * Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann's thinking about what works today) * The same witty and practical how-to approach * How to attract and retain customers with stellar online communication * How to choose your words well, sparingly, and with honest empathy for your customers * Best practices and ideas for crafting credible, trustworthy content * "Things Marketers Write": The fundamentals of 19 specific kinds of content that marketers like you write * Inspiration. Confidence. Fun. In this book, you'll discover: Content marketing has evolved. Yet writing matters more than ever. In this new edition of Everybody Writes, you'll find the strategies, techniques, tips, and tools you'll need to refine, upgrade, and (most of all) inspire your own best content marketing. Acknowledgments Introduction Part I: Writing Rules: How to Write Better (and How to Hate Writing Less) 1 Everybody Writes 2 Writing Is a Habit, Not an Art 3 How to Keep a Daily Writing Ritual When You Aren't Feeling It 4 Shake Off School Rules 5 Publishing Is a Privilege 6 Why You Need a Writing Process 7 Introducing the Writing GPS Framework 8 Embrace The Ugly First Draft (TUFD) 9 Draft 2: Cross Out the Wrong Words 10 Draft 3: Swap Places with Your Reader 11 Draft 4: Humor Comes on the Rewrite 12 Develop Pathological Empathy 13 Think Before Ink 14 15 Ways to Organize 15 Start with "Dear Mom . . ." 16 If You Take a Running Start, Cover Your Tracks 17 Place the Most Important Words at the Beginning of Each Sentence 18 Notice Where Words Appear in Relation to Others 19 Leads + Kickers 20 Show Don't Tell 21 How to Write Funny 22 Use Surprising Analogies, Meaty Metaphors 23 Add Another Sense 24 Add Obvious Structure to a List 25 Approach Writing Like Teaching 26 Keep It Simple but Not Simplistic 27 Find a Writing Partner 28 Avoid Hot Dog Writing 29 Hire a Human Editor 30 Set a Goal Based on Word Count Not Time 31 End on an I-Can't-Wait-to-Get-Back-to-it Note 32 Deadlines Are the WD-40 of Writing Part II: Writing Rules: Grammar and Usage 33 Use Real Words 34 Avoid Frankenwords and Words Pretending to Be Something They're Not 35 Don't Use Weblish 36 Default to the Present Tense 37 Choose Active Voice Over Passive Voice 38 Ditch Weakling Verbs 39 Adverbs Aren't Necessary (Usually) 40 Use Cliches Only Once in a Blue Moon 41 "Mistakes Were Made." Avoiding These Simple Mistakes Will Make You Look and Feel Smarter Instantly 42 Words We Always Get Wrong 43 Grammar Rules Made to Be Broken 44 Limit Moralizing 45 Eggcorns & Mondegreens Part III: Writing Rules: Voice and Tone 46 Sweat the Smallest Stuff 47 What's Brand Voice? 48 How to Develop Your Brand Voice 49 4 Powerful Places to Apply Brand Voice 50 Voice Doesn't Change, Tone Does Part IV: Story Rules 51 The Six Elements of a Marketing Story 52 Your Brand Story: Tell the Story Only You Can Tell 53 Product Story: Make Your Customer the Hero 54 The Rudolph Framework in Action 55 Hermit Crab Content 56 Innovation Is about Brains Not Budget Part V: Publishing Rules 57 Share News That's Really News 58 Biased AND Balanced 59 Brands as Media Companies 60 Should You Ungate Your Content? 61 Memes, Trends, Newsjacking 62 Better Interviews with These Nonobvious Tips 63 Check Your Facts 64 A Mind-Like-Water Mindset 65 Seek Out the Best Sources 66 Beware of Hidden Agendas 67 Credible Data 68 Cite as You Write 69 Curate Ethically 70 Seek Permission Not Forgiveness 71 The Basics of Copyright, Fair Use, and For Attribution Part VI: 20 Things Marketers Write 72 The Ideal Length for Every Piece of Content 73 Writing Direct Response Email 74 Why You Need an Email Newsletter 75 Writing an Email Newsletter 76 Writing the Home Page 77 Writing the About Us Page 78 Writing Landing Pages 79 Writing Headlines 80 Writing Infographics 81 Writing for Video 82 Writing for Social Media 83 Writing Image Captions 84 Writing with Hashtags 85 Writing Your LinkedIn Profile 86 Writing for LinkedIn 87 Writing About Hard Stuff 88 Writing a Non-Boring Boilerplate 89 Writing Speech Descriptions 90 Writing a Sales Letter 91 Ghostwriting Part VII: Content Tools Research and Knowledge Management Tools Writing Tools Productivity Tools Tools to Limber Up Atrophied Writing Muscles Editing Tools Word Finders Readability Tools Non-Text Writing Tools Content Idea Generators AI Writing Tools Acknowledgments for Tools Epilogue Notes Index

Price: 24.18 USD

Location: East Hanover, New Jersey

End Time: 2025-01-17T17:18:37.000Z

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