Description: About this productProduct InformationFor courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management. The tools to launch a new venture and the knowledge for entrepreneurial success. With a practical, hands on approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success. The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.Product IdentifiersPublisherPrentice Hall PTRISBN-100136109594ISBN-139780136109594eBay Product ID (ePID)77520298Product Key FeaturesAuthorThomas Zimmerer, Doug Wilson, Norman M. ScarboroughPublication NameEssentials of Entrepreneurship and Small Business ManagementFormatTrade PaperbackLanguageEnglishFeaturesNew EditionPublication Year2010TypeTextbookNumber of Pages648 PagesDimensionsItem Length10.9in.Item Height0.4in.Item Width8.5in.Item Weight44.8 OzAdditional Product FeaturesLc Classification NumberHd62.7.Z55 2010Edition DescriptionNew EditionEdition Number6Table of ContentSection I. The Challenge of Entrepreneurship Chapter 1. The Foundations of Entrepreneurship Chapter 2. Inside the Entrepreneurial Mind: From Ideas to Reality Section II. Building the Business Plan: Beginning Considerations Chapter 3. Designing a Competitive Business Model and Building a Solid Strategic Plan Chapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business Plan Chapter 5. Forms of Business Ownership Chapter 6. Franchising and the Entrepreneur Chapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing Plan Chapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing Strategies Chapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of Funds Chapter 13. Sources of Financing: Debt and Equity Chapter 14. Choosing the Right Location and Layout Chapter 15. Global Aspects of Entrepreneurship Chapter 16. Building a New Venture Team and Planning for the NextCopyright Date2011Target AudienceCollege AudienceTopicEntrepreneurship, New Business Enterprises, Small BusinessLccn2009-032859Dewey Decimal658.02/2Dewey Edition23GenreBusiness & Economics
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Edition: 6th edition
Publish Year: 2010
Updated ISBN1: 0134741080
Updated ISBN2: 9780134741086
Number of Pages: 648 Pages
Language: English
Publication Name: Essentials of Entrepreneurship and Small Business Management
Publisher: Prentice Hall PTR
Subject: Entrepreneurship, New Business Enterprises, Small Business
Item Height: 0.4 in
Publication Year: 2010
Features: New Edition
Item Weight: 44.8 Oz
Type: Textbook
Subject Area: Business & Economics
Author: Thomas Zimmerer, Doug Wilson, Norman M. Scarborough
Item Length: 10.9 in
Item Width: 8.5 in
Format: Trade Paperback
