Description: Further DetailsTitle: Commonsense Direct and Digital MarketingCondition: NewEAN: 9780749447601ISBN: 9780749447601Publisher: Kogan Page LtdFormat: PaperbackRelease Date: 06/03/2007Item Height: 246mmItem Length: 190mmItem Width: 23mmItem Weight: 854gAuthor: Drayton BirdLanguage: EnglishISBN-10: 0749447605Description: Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style.The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns.For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.Country/Region of Manufacture: GBGenre: Business & FinanceRelease Year: 2007 Missing Information?Please contact us if any details are missing and where possible we will add the information to our listing.
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Book Title: Commonsense Direct and Digital Marketing
Title: Commonsense Direct and Digital Marketing
EAN: 9780749447601
ISBN: 9780749447601
Release Date: 06/03/2007
Release Year: 2007
ISBN-10: 0749447605
Country/Region of Manufacture: GB
Genre: Business & Finance
Number of Pages: 448 Pages
Publication Name: Commonsense Direct and Digital Marketing
Language: English
Publisher: Kogan Page, The Limited
Subject: Marketing / Direct
Publication Year: 2007
Item Height: 0.9 in
Features: Revised
Item Weight: 29.7 Oz
Type: Textbook
Item Length: 9.7 in
Subject Area: Business & Economics
Author: Drayton Bird
Item Width: 7.4 in
Format: Perfect
