Description: Crafting Customer Experience Strategy : Lessons from Asia, Hardcover by Popli, Sapna (EDT); Rishi, Bikramjit (EDT), ISBN 1839097116, ISBN-13 9781839097119, Like New Used, Free shipping in the US This volume contains 10 chapters by marketing, management, and business researchers from India, who discuss creating customer experience strategy, based on lessons from Asia. They address customer journey management; understanding the emotions that impact buying decisions; the importance of the voices of the customers, employees, and process; the role of technology; designing an effective customer experience; breaking corporate silos to implement customer experience strategy; the business case for customer experience; customer experience in the business-to-business context; and changing customer expectations. Distributed in North America by Turpin Distribution. Annotation ©2021 Ringgold, Inc., Portland, OR ()
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Book Title: Crafting Customer Experience Strategy : Lessons from Asia
Item Length: 9in
Item Width: 6in
Author: Bikramjit Rishi
Publication Name: Crafting Customer Experience Strategy : Lessons from Asia
Format: Hardcover
Language: English
Publisher: Emerald Publishing The Limited
Publication Year: 2021
Type: Textbook
Item Weight: 17 Oz
Number of Pages: 256 Pages
