Description: Covid-19, Technology and Marketing : Moving Forward and the New Normal, Paperback by Ratten, Vanessa (EDT); Thaichon, Park (EDT), ISBN 981161444X, ISBN-13 9789811614446, Brand New, Free shipping in the US This book addresses how Covid-19 has damaged businesses and how businesses can adapt to the new normal. In doing so, th contributes to theories associated with the marketing management, by assessing opportunities and challenges associated with the implementation of technology and marketing management during and post Covid-19. Although there is increasing research in consumer or business management acceptance of new technologies and marketing, the impact of these on marketing management during the Covid-19 are not adequately investigated, leading to overstated hypothetical predictions of its future potential. Chapters in th therefore focus on new economic models such as sharing economy and business structures such as omnichannel, where advancements have enabled firms to build a one-on-one relationship with customers by collecting, storing, aggregating and analysing customer information across various touchpoints. Contributions in th also focus on new technologies such as blockchain, automation solution, information technology management, and customer relationship management (CRM) in highlighting connections between these new technologies and marketing management. Th will be useful for anyone aiming to gain a better understanding of the current and future technologies that may play a role or have a robust impact on marketing management during Covid-19.
Price: 220.8 USD
Location: Jessup, Maryland
End Time: 2024-12-29T15:07:35.000Z
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Book Title: Covid-19, Technology and Marketing : Moving Forward and the New Normal
Number of Pages: Xiv, 161 Pages
Language: English
Publisher: Palgrave Macmillan
Topic: Marketing / General, Customer Relations, E-Commerce / Online Trading, E-Commerce / Internet Marketing, Marketing / Research
Publication Year: 2022
Illustrator: Yes
Genre: Business & Economics
Item Weight: 8.4 Oz
Item Length: 8.3 in
Author: Park Thaichon
Item Width: 5.8 in
Format: Trade Paperback
