Contemporary Advertising: And Integrated Marketing Communications

Description: Contemporary Advertising: And Integrated Marketing Communications by Arens, William; Weigold, Michael; Arens, Christian Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less

Price: 8.33 USD

Location: Aurora, Illinois

End Time: 2024-11-06T18:26:46.000Z

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Binding: Paperback

Weight: 3 lbs

Product Group: Book

IsTextBook: No

Number of Pages: 768 Pages

Language: English

Publication Name: Contemporary Advertising : and Integrated Marketing Communications

Publisher: McGraw-Hill Higher Education

Subject: Advertising & Promotion

Item Height: 1 in

Publication Year: 2012

Type: Textbook

Item Weight: 52.3 Oz

Item Length: 10.9 in

Subject Area: Business & Economics

Author: Christian Arens, William F. Arens, Michael F. Weigold

Item Width: 9 in

Format: Trade Paperback