Description: Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Price: 19.99 USD
Location: Charlotte, North Carolina
End Time: 2024-12-23T14:53:53.000Z
Shipping Cost: 6.88 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Publication Year: 2019
Type: Textbook
Subject Area: Consumerism
Publication Name: Consumer Behavior Building Marketing Strategy
Author: David Mothersbaugh, Delbert Hawkins
Features: Loose-Leaf
Subject: Marketing, Strategy
