Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Advertising Media Workbook And SourcebookISBN13:9780765640949ISBN10:0765640945Author:Kelley, Larry (Author), Sheehan, Kim (Author), Jugenheimer, Donald W. (Author)Description:This Book Provides Simple Explanations Of Advertising Media Sources And Calculations Along With Real-World Examples Of Source Material From Advertising And Media Companies Each Of The Book's 45 Concise Units Opens With A Brief Text Segment, Presents Sample Source Materials From Actual Advertising And Media Companies, And Concludes With Hands-On Exercises Compact Units Cover All Key Topics Including Communication Planning And Media Strategies A Media Math Primer, Standard Media Formulae, Media Planning Checklists, And A Glossary Of Media Terms Are Also Included Designed For Practitioners And Students, The Latest Edition Includes New Exercises With New Media Formats And Digital Media And New Units Devoted To Popular Social Media Channels Binding:Paperback, PaperbackPublisher:RoutledgePublication Date:2015-04-16Weight:1.95 lbsDimensions:0.9'' H x 10.8'' L x 8.4'' WNumber of Pages:370Language:English
Price: 87.56 USD
Location: USA
End Time: 2024-11-26T11:18:52.000Z
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Book Title: Advertising Media Workbook And Sourcebook
Item Length: 11in
Item Height: 0.9in
Item Width: 8.5in
Author: Donald w. Jugenheimer, Kim Sheehan, Larry Kelley
Publication Name: Advertising Media Workbook and Sourcebook
Format: Trade Paperback
Language: English
Publisher: Routledge
Publication Year: 2015
Type: Textbook
Item Weight: 32 Oz
Number of Pages: 370 Pages
